LIVE ENVIRONMENT 01
X 2140 / Y 0960
We make brands live.
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ASIYA / The idea
We turn brand ambition into physical worlds designed for cameras, creators and commerce.
Ideas only become valuable when they enter the world. ASIYA combines spatial craft with production intelligence to create environments that work beautifully on screen and commercially in the moment.
Selected work
Proof, presented as experience.
Case studies that unfold like the sets themselves. Enter the room, switch camera views and see how every detail performs.
01 / Selected work
LG LIVE
TikTok Shop / Live Commerce / Spatial Design / 2026
A live-shopping environment where product technology becomes the architecture.
- Product technology
- Multi-camera production
- Adaptable display zones
- Presenter movement
- Screen integration
- Camera-ready materials
Spatial model
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02 / Concept in development
Butternut Box
Live Commerce / Set Design / Brand Experience / 2026
A warm, characterful live-commerce world built around food, care and the relationship between people and their dogs.
- Food and care
- Presenter interaction
- Product demonstration
- Dog-friendly area
- Warm domestic cues
- Adaptable branded moments
Spatial model
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What ASIYA does
From first frame to final fit.
Designed from the camera out
A good set fills a room.
A great set fills the frame.
Live-commerce environments have to work for more than the people standing inside them. They must support products, presenters, cameras, lighting, production teams and commercial objectives at the same time.
Spatial model
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SIGHTLINE
PRODUCT FOCUS
HOST MOVEMENT
LIGHTING ZONE
SCREEN SAFE AREA
Process
Making it real.
01 / Understand
Understand
We define the audience, format, product priorities, production requirements and commercial objective.
02 / Imagine
Imagine
We develop the central spatial idea and the visual world surrounding it.
03 / Visualise
Visualise
We create plans, detailed 3D views, camera angles, material studies and presentation assets.
04 / Build
Build
We coordinate fabrication, suppliers, technical details and installation.
05 / Evolve
Evolve
We refine the environment for future products, campaigns and live formats.
Studio
Spatial thinking.
Commercial purpose.
ASIYA is a London-based space studio creating environments for live commerce, branded content and broadcast.
We work with brands, agencies, production teams and platforms to move projects from the first idea to the finished environment.
The work is creative, but never decorative for decoration’s sake. Every decision must support the audience, the camera and the commercial moment.
Considered enough for global brands. Inventive enough to change how they appear on screen.
Discover the studioProject enquiry
Have a brand?
Let’s make it live.
Tell us what you are launching, where you are broadcasting and what the space needs to achieve.